Questions tagged [universal-analytics]

Universal Analytics was the default version of the Google Analytics code for properties created between 2012 and 2020.

More info:

About Universal Analytics - Google

116 questions
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4 answers

How can I find the IP address for my visitors in Google Analytics Universal reports?

Does anyone know if/where I can find IP addresses of my visitors in Google Analytics Universal reports?
zachu
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12
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1 answer

Google Analytics - Is there a way to import Universal Analytics property data into Google Analytics 4 property

All these days for our company website we are using Google Analytics' Universal Analytics property for tracking and analyzing the data. Since Google Analytics GA4 has lot of improved and new tracking/ options - we would like to migrate to GA4…
10
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2 answers

WHY must Universal Analytics code go immediately before the closing head tag?

The official Google documentation says to: Paste your snippet (unaltered, in its entirety) into every web page you want to track. Paste it immediately before the closing tag. Surely there is some reason that they suggest this placement; I…
Eric Seastrand
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5
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1 answer

Analytics Clicks and Sessions Discrepancy warning

I'm getting the "Clicks and Sessions Discrepancy" warning in Google analytics. So I've read that this happens and GA only reports this if there's a significant discrepancy. My warning says "accrued a significant number of clicks but a…
Niels Bosma
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4
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3 answers

Duplicate transactions in Google Analytics caused by page refreshes

I'm using Universal Analytics on my order confirmation page: // Create the tracker ga('create', 'UA-XXXXX-Y'); // Fire off a pageview ga('send', 'pageview'); // Include the ecommerce plugin ga('require', 'ecommerce', 'ecommerce.js'); //…
DD.
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4
votes
2 answers

Google Tag Manager events not registering in GA4 but do in GA

I have several tags/triggers in Google Tag Manager( both script/non script versions - https://www.googletagmanager.com/gtm.js and https://www.googletagmanager.com/ns.html) that clearly show up in the old version of GA (Universal Analytics) under…
Trebor
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4
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0 answers

Traffic source issue in GA4 with subfolders

We have established 2 properties from 2 different accounts in ga4 for tracking our website general English root domain example.com in the first property and tracking its subfolder example.com/es/ in the second. GTM container is single, there are 2…
4
votes
1 answer

Is there equivalent functionality for Universal Analytics behavioural flow in Google Analytics 4?

Google Analytics: Universal Analytics behavioural flow was a fantastic tool and so simple to use. But I have had to change to Google Analytics 4 and this feature is not as clear. I cannot tell if it is even there any more? I have been messing…
4
votes
1 answer

Google Analytics tracking by previous session activity

One of my managers has asked if it's possible to see how many users are returning to our website after having previously visited a specific campaign page. For example, Session 1: visitation to www.website.com/marketingpage Session 2: the same user…
3
votes
1 answer

How does Google Analytics define "new users"?

I've created custom report to track some params of new visitors from Google organic search. When I choose "landing page", the report returns pages like /orders/ or /order?id=xxxxx etc. The reality is that those pages can not become landings from…
Marian Popovych
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3
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1 answer

Create Custom Report - for what these Site Search Goals appears in metrics?

What does it mean - Goal 10 (Site Search Goal 1...) - about 20 items, Goal 2... - about 20 items, etc.? Ok, I understand what is Site Search mean. I couldnt understand, for what these Goals are if I didnt create any Goals in my GA account and on my…
James
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3
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how to translate Google Analytics from marketing-speak to tech-speak?

Back in the dinosaur days, I was the sole Webmaster for my organization (dev, admin, templates, etc) and I monitored usage stats with Analog. As we grew larger I focused on more dev stuff, and handed off analysis to other people (TBH I think it…
Foo Bar
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3
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2 answers

Page title in Google Analytics "Behavior flow"

Is it possible to display a page title instead of page URL in Behavior flow?
robert
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3
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0 answers

On Google Sheets Google Analytics Add on, how can I filter by page?

I am using the Google Analytics Add on in Google Sheets. I need to add a filter that enables my report to only show URLs containing the word "blog" The blog pages are not in a directory, e.g. example.com/blog/url.thmkl, as if they were I could just…
3
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0 answers

How to see what page along conversion funnel results in the most conversions in Universal Analytics

I have a conversion configured for booking an appointment for a store. This works fine, however I am trying to break down which store page results in each conversion. Home > Store A > Book Appointment Page > Book Appointment Confirmation Home >…
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