Back in the dinosaur days, I was the sole Webmaster for my organization (dev, admin, templates, etc) and I monitored usage stats with Analog. As we grew larger I focused on more dev stuff, and handed off analysis to other people (TBH I think it often fell by the wayside).
Now our new Director of Communications has asked me to implement more features of Google Analytics. However, I don't grok the jargon. Cohorts? Conversions? Dimension Drilldowns? Could someone translate it into terms for a middle-aged techie slightly on the unix-beard side?
Specifically, what is the GA terminology/tool for:
- tracking of navigation methods & paths (menus, inline links, sidebars, etc)
- non-HTML documents viewed (which would be so easy with an apache log, grr)
- offsite exit links (GA can do this without needing an exit redirect, yes?)
