Both the existing answers are good, but just to try add a bit of intuition about what is going on here.
The equation you have written defines how to make an exponential family of distributions. Fixing $h$, $g$ and $u$ will give you a set of distributions that have parameter $\eta$. The correct choice of $h$, $g$ and $u$ will give you the Normal family with $\eta = (\mu, \sigma^2)$. There are thus an infinite number of exponential families, a finite number of which have names (Normal, Dirichlet, Poisson, ...)
You are sort of correct in that any specific distribution will be in an exponential family. The issue is finding $h$, $g$ and $u$ such that you completely cover another "traditional" family. So for example, the t-Distribution family is not an exponential family, but any specific realisation of the t-distribution will be in an exponential family. For example a t on 5 degrees of freedom centred on zero with scale 1 can be put into the exponential family form in an infinite number of ways. However, no other t-distributions will now be in that exponential family that you have made. It's kind of like a stopped watch is right twice a day.
The bit that typically goes wrong algebraically if you try to write these distributions as exponential family is that to be useful you need to be able scale and shift $x$ by your parameters. $h$ is no use because it doesn't have the parameter in it, and $g$ is useless because it just multiplies the whole pdf up and down - it's just normalising. That just leaves the product in the exponential - and you aren't allowed to apply any function after it. In my t(5) example the pdf is something like
$$f(x) \propto \left( 1 + \frac{x^2}{5}\right)^{-3} = \exp\left(-3 \ln\left(1+\frac{x^2}{5}\right)\right)$$
You can't get "inside" that $\ln$ so the only thing you can really do is say make a family where the 3 changes, but that isn't even changing the d.o.f. because the 5 inside the $\ln$ isn't changing. So I've made a new (pretty silly) exponential family that contains one t-Distribution, but I can't ever get all of them in the same family, plus I also pick up a load of weird distributions that are not t.