I would like to determine the factors affecting a persons decision to buy a new car. Upon inspecting the data, I have found that things such as:
- Number of people in the household
- Cost of tax
- Income
- Gender
- Occupation
all are significant in decision making.
I would like to build a model to quantify how a decision is affected, if these parameters change. For example, how would a persons decision be affected if their income rose by £10,000 per annum, or they had a new baby?
I need to build some sort of linear model. I would like to end up with a list of coefficients for each significant variable, which will give me what I need, but wondered what approach I needed to take.
The data I am using has been split into two, and is binary (have bought a new car - 1, or have not bought a new car - 0)