In his answer to my question on Hamann similarity, user @ttnphns wrote
If you want a "correlation" (or quasi-correlation) measure defying marginal distributions shape - choose Hamann over Phi.
He illustrated there the effect of distributional asymmetry on both:
Crosstabulations:
Y
X 7 1
1 7
Phi = .75; Hamann = .75
Y
X 4 1
1 10
Phi = .71; Hamann = .75
I wonder under which typical circumstances I might want a "correlation defying marginal distributions shape" and choose Hamann, and under which circumstances I might want a "correlation not defying marginal distributions shape" and choose Phi?
Phi and Hamann are correlation measures for binary data. I'd like to hear, if possible, also about continuous data case: what might be a correlation coefficient for continuous data, similar to usual $r$ but not sensitive to the marginal distribution shape ($r$ can practically reach both its bounds -1 and +1 only in data with symmetric distribution).