If I run Pearson correlation between Variable A (buyer/nonbuyer of ice-cream) and Variable B (buyer/nonbuyer of yoghurt) and have:
- Ho as "There is no relationship between...."
- Ha as "There is a strong relationship..."
then what would "strong" mean in this context?
Is the meaning of "strong" dependent on the context of my study or are there some guidelines on what is strong (as opposed to - I presume - "weak" or "average").
Is this something to do with "one-tail" and "two-tail" testing?