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Webmasters Stack Exchange

Questions tagged [utm-parameters]

50 questions
9
votes
2 answers

Is there a set of well-known tracking parameters besides utm_*?

I am collecting a large number of URLs. I am not responsible for the websites in question, and I want to remove tracking parameters that do not affect the content of the website. With the tracking parameters, it's impossible to identify two URLs…
Joe
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6
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1 answer

GA ignores tags in utm tagged links

I have a problem with tagged traffic from one social network (odnoklassniki.ru). All links in our latest posts are tagged and shortened by URL shortener of odnoklassniki (shortened link looks like okey.link/jhlshG). I can see incomming tagged…
SoWaR
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6
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2 answers

UTM tags for transactional emails

I'd like to be able to track visitors from transactional emails in Google Analytics, but I'm not sure what values to use for the UTM tags. utm_medium should obviously be "email", but what about utm_source and utm_campaign? Is there any good…
Alexey Kosov
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4
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3 answers

How do UTM parameters work, technically?

There's a ton of information on the web about how UTM parameters can be used to aid marketing efforts, but I'm looking for a technical explanation of how they work in the first place. For example, if someone from web page A clicks on a link (with…
Joebevo
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3
votes
3 answers

Adding UTM parameters in WhatsApp share button, how?

I'm using this code to generate the WhatsApp share button: Share via Whatsapp I want to add also ?utm_source=whatsapp in the URL. How can I…
user873041
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3
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1 answer

Does using the Google URL shortener add anything to utm_ tracking tags in Google Analytics?

I scanned a qr code from a competitor today, and they used the googl URL shortner. Though the destination was a facebook page, not an actual website, I noticed that there weren't any parameters attached to the URL. And even though this didn't…
leeand00
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3
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1 answer

Any downside of using `UTM` tags for backlinks to my site?

Ive been trying to get more information from google analytics about our website referral sources, but like most people 90% of the traffic is showing up a "direct". To get around this for links that i can control, eg things like social media profile…
sam
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3
votes
1 answer

How to get utm_content analytics on Google Analytics?

I've sent a newsletter with a link containing this GET variable: "utm_content=xxxx". Can I find how many users have clicked it in Google Analytics? If yes, how?
SyncroIT
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3
votes
2 answers

Is tracking pageviews on a PDF possible with UTM tags?

I have a client which has a large amount of PDFs. I know that these do not have a tracking code on them, and have assumed we could not track pageviews and visitors landing on these pages. However, I then read this Moz article which suggests that you…
Kirsty Simms
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2
votes
2 answers

Should a canonical URL include tracking URL parameters (e.g. "_utm" parameters)?

I need to add canonical URL meta tags to our website. The general way to do this should include any URL parameters, but is this true for tracking parameters too, such as utm_ parameters? I ask partly because I know this is guesswork, as evidenced by…
Iucounu
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2
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0 answers

Facebook referrer - my FB page or someone else sharing my web page

I have a FB page with FB posts. Each posts contains a link to one of my website articles. On my website, I also have links on my blog articles to allow a user to "Like/Share" the article. So, a user might find my content on the web and Like/Share…
Trebor
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2
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1 answer

getting google adwords to send the utm_term parameter

When I click on a Bing ad for my website the URL that it takes me to has mscklid, utm_source, utm_term and other utm_* parameters that are tacked onto the URL. How can I get Google ads to behave similarly?
neubert
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2
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1 answer

How does google analytics deal with source UTM and referral conflicts?

How does google analytics deal with source UTM and referral conflicts? For instance if i have a link like this http://example.com/?utm_source=test hosted on a 3rd party site, if someone visits that link, would the visit show up in Google Analytics…
sam
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2
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1 answer

How can I merge historical source/campaign/medium in Google Analytics?

I typically direct traffic to the sites I work on with heavy use of UTMs for later analysis, eg: domain.com/some_page?utm_source=eblast&utm_campaign=january_campaign...etc Unfortunately the one I'm working on now has a whole list of different…
LittleBobbyTables
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2
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0 answers

Why does Google index a URL with UTM parameters when the canonical URL does not include them?

I've noticed some strange behavior in the search results, where Google includes only the "duplicated" landing page in the search results. Searchmetrics website status then also picks up this page, but the original page is ignored. There are no…
Asim
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