Questions tagged [split-testing]

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Should I optimize for Adsense eCPM or Adsense Revenue?

I'm split testing, and one skin has a higher revenue, while the other skin has a higher eCPM. Which one should I choose? If I select the higher eCPM, I assume that any future enhancements will bring a higher revenue, but then revenue now is real…
Chloe
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How to make a split test that reduces scripts from Google Tag Manager in a tool like VisualWebOptimizer

We have a website, where we use Google Tag Manager, in order to insert a big amount of scripts. We want to run a split test, where we reduce these scripts by 70%, which should improve load time (even though the scripts from Tag Manager runs async),…
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Is it possible to A/B test SEO using Google Experiments?

I've read that A/B testing does not have a negative impact on SEO, but is it possible to A/B test to improve SEO? My thought is to track each visitor's referring domain and create an event when any visitor whose initial referrer was google.com signs…
YPCrumble
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Google Analytics Content Experiments for non-simultaneous tests

I really like how Google Analytics displays the results of content experiments. However, it seems the tool only works for simultaneous tests. I'd like to use the tool without implementing the page variation code into my site. For example, I want to…
mnort9
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Split testing only for a traffic from a particular country

How to setup up split testing only for the user coming only from a particular country in Google Analytics experiment section? I want to show a different page for all traffic coming from USA and different page to user from UK.
Sidh
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Tracking alternatives within goal funnels

I honestly have no idea how to phrase this better. I need to take a regular goal funnel tracking and make it report on a few alternatives within one of the steps. Here's an example: back button usage. There's a built-in back button in the browser,…
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Does SEO ranking gets affected if I run a split URL test on our product detail page (PDP) using Visual Web Optimizer (VWO)

We are trying to run a vwo test for our pdp page.I created a test in VWO where URL www.example.com/products/productid will get redirected to www.example.com/productid?isVWOVersion=true for 50% users. Based on the request param isVWOVersion I will…
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Google Analytics: how to split traffic from Google search into different Google sites (google.com, google.fr, ...)?

As 75% of my traffic are generated by Google search, I am asking myself if there is a way to split this traffic into the different local Google domains as google.com, google.fr, google.be and so one in the Google Analytics? When I try to digg into…
DataSmarter
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