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I launched a total redesign of a site one week ago to add responsive design, good interlinking, related content recommendations and such. After that the bounce rate dropped just a little from 50% to 48-49% and stayed like this for 5 days.

5 days passed and I implemented event tracking on links, buttons, menus, form submissions, video plays and such.

I don't know if it was the reason or not, but the last 2 days bounce rate dropped to 10%+ yesterday and to 9%+ today.

Is this possible? 10% sounds too good to be true.

dan
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CamSpy
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1 Answers1

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Google says:

By default, the event hit sent by _trackEvent() is considered an interaction hit, which means that it is included in bounce rate calculations.

So if someone triggers one of your events, it is then not considered a bounce. You can get around this by adding an opt_noninteraction parameter to your _trackEvent()

dan
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RichardB
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