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I found some stuff on the web with tips about how to reduce bouncing rate (the percentage of web visitors which left the website without going to the any next page). Does anyone have tips which he actually tried and helped him reduce his bouncing rate ?

Regards

3 Answers3

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Sure:

  1. relevant and interesting content
  2. attractive design
  3. good color selection
  4. optimized (fast) loading

You'd be surprised how much color selection effects a visitor's desire to stay/leave.

Mark Henderson
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Users do not know where to go unless you tell/show them.

In any viewable area of the site there should be a 'call to action'. Either a 'buy now', 'signup here', etc. This gives the user direction on where they should go next. If you don't show them the path they won't go anywhere.

RDL
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I'd advise investigating any trends in the bouncing visitors - how are they arriving at the website? Assuming its via a search engine, what terms are they searching for?

If its a web page selling a product, is the pricing competitive?

MrG
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