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I manage multiple websites for a large multi-national (dozens of offices around the world, each with its own set of IP addresses). I'm in the process of migrating from the old UA to the new GA4. Currently all my properties have filters applied to filter out internal traffic and traffic from our external monitoring service. These together are comprised by several hundred IP addresses and ranges. Presently I'm using regex filters and I can define filters on account level and then apply them to multiple properties.

With GA4, I can configure internal traffic on the stream level - which means I'll have to configure it separately for each individual property, listing all of these hundreds of IP ranges. Leaving aside the question of whether GA4 stream filter even supports that many IP ranges, is there a way to define this list once and then apply it to multiple streams?

Aleks G
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2 Answers2

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In GA4, you can't directly apply internal traffic configurations across multiple streams. However, you can simplify the process by:

  1. Creating a central document listing all IP addresses.

  2. Making a template stream configuration with internal traffic filters.

  3. Copying IP addresses from the document and pasting them into each stream's settings.

This manual process ensures consistency but can be time-consuming. Check for future GA4 updates for improved management options.

Ehsaan Ansari
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As the previous commenter mentioned, the new GA indeed doesn’t have an option to filter multiple data streams at once. If his suggestion doesn’t work for you, there are two other solutions you might try.

First, you can use the Server-side tagging method before sending data to GA4. Set up the necessary parameters, and only clean data will be sent to the data streams. Yes, this method is definitely more complex, but it's more or less a one-time setup.

The second option is to use GA's own APIs. If I remember correctly, there are a couple of them, Data API and Configuration API. You can create the required script and handle data processing across multiple streams using the API.

If it’s not too much trouble, please let us know how you ended up resolving the issue.

Evgeny Yudin
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