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The business name: X&X Business. However, the domain name x&xbusiness.example is just not possible.

Is there a formal alternative or is there a convention so it can be used instead of the character "&" for the domain names?

Tom Newton
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Asqan
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1 Answers1

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You have a few options for an & in a domain name:

  • Leave it out: xxbusiness.example
  • Spell out the word "and": xandxbusiness.example
  • Spell out the word "and" plus use hyphens: x-and-x-business.example
  • Replace it with an allowed character like -: x-xbusiness.example
  • Change the name of your business to be more domain-name-friendly (advocated by the answer to Is an ampersand (&) in a company name not ideal for Google or SEO?)

In most cases that I've seen, businesses just leave the & out of the URL. Here are a few famous examples:

  • AT&T: att.com
  • B&H Photo: bhphotovideo.com
  • M&M'S: mms.com

But there are exceptions, maybe because the shorter domain name without the ampersand wasn't available:

  • C&A: c-and-a.com
Stephen Ostermiller
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