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Assuming I am linking from one site I admin to another, so I have full control, is there a SEO difference in linking to the "pretty" permalink of a page versus using /?page_id=x or the "shortlink" generated by WP in the source of the page /?p=x?

I want to use one of the the latter options so I can avoid 404s when my customers change the slug of a page or article against my advice.

Stephen Ostermiller
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HLLL
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2 Answers2

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is there a SEO difference in linking to the "pretty" permalink of a page versus using /?page_id=x or the "shortlink" generated by WP in the source of the page /?p=x?

There should be no difference at all. Google will assign benefit or penalty based on the anchor text, not the underlying link text and will re-assign benefit or penalty on the destination pages. ?page_id=x or ?p=x won't figure into it.

JCL1178
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Firstly, WordPress manages 301 re-direct fine.

So, if you link to the URL with parameter vs clean URL would have the same value.

Let's understand by an example:

URL 1: example.com/detail-page-url/

URL 2: example.com/?page_id=1

Let's say URL 2 redirect so URL 1 then you can link either.

Even though it will have same value i would recommend linking the final preferred URL with is URL 1 because it looks clean and also got the keyword into it.

Not sure what you meant by 404 in your last line.

Hope this will help.

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