JSON-LD x2 Local Businesses from same Location?

Question

We are a Private Hire Taxi company but have another company running Countryside Tours from the same address. We have two separate websites.

What would the correct Schema.org JSON-LD structure? Use the Graph object or ParentOrganization object?

Thanks.

Answer 1

Without linking them

You could of course simply use a LocalBusiness for the taxi company on the taxi site, and a LocalBusiness for the tour company on the tour site, without linking them in any way.

<!-- on the taxi site -->
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "name": "Taxi company",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Example street 1"
  }
}
</script>

<!-- on the tour site -->
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "name": "Tour company",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Example street 1"
  }
}
</script>

Linking them

But if you want to convey that the taxi company is the parent company, and the tour company is its child company, you can use the parentOrganization/subOrganization properties.

You can do this without repeating the taxi information on the tour site and vice-versa. Simply give each LocalBusiness a URI (via @id in JSON-LD) and reference it as the value of the properties.

<!-- on the taxi site -->
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "@id": "http://taxi.example.com/#company",
  "name": "Taxi company",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Example street 1"
  },
  "subOrganization": {"@id": "http://tours.example.com/#company"}
}
</script>

<!-- on the tour site -->
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "@id": "http://tours.example.com/#company",
  "name": "Tour company",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Example street 1"
  },
  "parentOrganization": {"@id": "http://taxi.example.com/#company"}
}
</script>