People use the method of, introducing Vegetarian or Vegan alternatives for Meat based food products, as a way of making a person enjoy his interested meat based food without having to kill an animal in the making process of it. But in some cases, when they do these kind of promoting, I've observed that they use terms like,
"It tastes/feels just like chicken/beef/regular meat"
My question is, does the usage of these kind of phrases when promoting vegetarianism, secretly promote it's counter, non-vegetarian, meat product too? As it may kind of make people feel like "the meat product is the actual, good tasting food, but since it kills animals, here's a vegetarian alternative that tastes just like the original."
Is showing Vegetarian food as "Alternatives", the better and more effective way to promote it or is it simply promoting them among the other regular food, normally?