For normally distributed data, the SE = s, as the mean is an explicit parameter of the normal distribution. In general, standard error arises in Likelihood theory, where you are forming inferences from a likelihood function as opposed to the true sampling distribution. For example, if you are modeling some data as iid Exponential then you would form the likelihood function for your data $L(X|\lambda)= \prod L_{exp}(x_i|\lambda)$, with unknown $\lambda$ and then optimize L(X|$\lambda$) for $\lambda^*$ (i.e, maximum likelihood estimator). The standard error is defined as the curvature of the quadratic approximation to log(L(X|$\lambda^*$))at the MLE, which will equal the standard deviation for normal data. the only difficulty is that for non-normal data, you will need to do a second step to transform the actual parameters of your distribution (e.g., $\lambda$) into an estimate of the sample mean. Here, you would map $\frac{1}{\lambda} \rightarrow\mu$, so the likelihood of the latter equals that of the former, then take the log of that likelihood and get a standard error of that transformed likelihood function. Sorry for the long answer, but its not super clear cut in all cases. Sometime, its even used loosely, so yo need to read the documentation to really know.