I'm pursuing an academic research project aiming to look at the effects of news coverage on a company's stock price. In order to do so, I hope to index coverage of an event into a single time-series variable tracking coverage across the time horizon of the event. Then, I'd like to use that time-series variable to help predict stock price, which of course is also a time-series variable in itself, but considering that the effects of news coverage on the stock will likely die out before the financial effects are priced in. Therefore, I am running into a couple of issues:
- First of all, there is simultaneity between stock price and news, in that news can affect the stock price but drastic stock price movements can trigger news events as well.
- The scales of the two time-series variables I am planning on working with are different, and I have yet to learn in the classroom how to handle such situations.
I am really just struggling in terms of figuring out what type of analytical framework I am going to end up pursuing, and exactly what types of models I want to run. I bit off a lot with this project, and once I am pointed in the right direction I think I can pull it off, but need that initial push.