I try to avoid the term "main effect" when there's an interaction, or at least wrap it in quotes if I feel forced to use it. The reason is perhaps mostly psychological, but avoiding the term can help avoid a lot of confusion.
The problem is that, with an interaction term involving a predictor, changing the reference value of its interacting predictor can change its own apparent "main effect"! See this page for a worked-through example. In your equation, if $\beta_3$ is non-zero, the value of $\beta_1$ will change if you change the centering of $x_2$ (continuous case) or change the $x_2$ reference level (categorical case).
I have frequently answered questions on this site about mysterious unexpected "lack of significance" of "main effects" known to be "important" when they are involved in interactions. The confusion always results from an attempt to interpret the "significance" of a "main effect" coefficient as representing the "importance" of a predictor that is involved in an interaction. If there's an interaction, evaluating the "importance" of the predictor must take into account its interaction coefficients too.
Why should something that sounds so definitive as a "main effect" of one predictor depend on how you have handled another predictor? The term "simple effect" sounds appropriately less definitive.