In Regression coefficients that flip sign after including other predictors, ars's answer states that "Basically, if your variables are positively correlated, then the coefficients will be negatively correlated, which can lead to a wrong sign on one of the coefficients."
This is not intuitive to me, and I was wondering if someone can provide (1) an intuitive explanation (preferably without equations) and (2) a mathematical proof of this effect.