I try to predict whether households use a certain service (TRUE or FALSE) based on various variables, using logistic (LASSO) regression.
Among many others, I have the variables percentage man and percentage woman, which have a -.85 Pearson's correlation coefficient with each other. However, when I run the logistic regression they both have a beta-coefficient of respectively 3.34 and 3.16, which puts them both in the top 40 of most predictive variables among the 150 variables I use.
How can they both be a positive predictor for the label when they are so negatively correlated with each other?
EDIT: some extra info that might be of interest: percentage man correlates with the outcome variable by a Pearson's correlation coefficient of 0.041, and percentage woman by -0.045