I have a data set from a survey asking about what brands they can remember within the category toys.
The survey participants get to write a single brand in 10 different text boxes. The purpose is to reveal the brand with the greatest top of mind effect, without displaying any suggestions.
The problem is: text answers are not consistent. For example "Toy's are us" vs "Toys r us'"
My question is: is there any plug in for Stata correcting similar answers based on a scope of answers? (answers out of this scope can be set to missing)
All tips and answers are appreciated!