Study: The impact of satisfaction and loyalty on image
dependent variable: loyalty independent variables: satisfaction, destination image control variables: age, sex, nationality, number of visits
I did a multiple regression analysis, both of the independent variables are significant. All of the control variables are not significant. What does this mean? And how can i explain this?
The regression analysis without the control variables = R-squared = 60 % The regression analysis including the control variables = R-squared = 63 %
