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I am currently looking for some helpful resource to have better understanding on the data analysis (mathematically) behind the multivariate testing for website design test. Look forward to your suggestions! Thanks

Dashh
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  • @whuber, how come no comments to the responder for this "vague question"? It's quite interesting to note that you were prompt in "teaching" [me](https://stats.stackexchange.com/questions/359699/how-to-deal-with-large-number-of-independent-variables?noredirect=1#comment676207_359705)! On the contrary no "thoughtful comments" in here! Why? – mnm Jul 31 '18 at 05:59
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    @nilāmbara You seem to conflate "broad" with "vague," but those are different things. The topic here is clear and the reason for closing is, I hope, equally clear. – whuber Jul 31 '18 at 11:24

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A basic overview to answer "what is multivariate testing?" It also differentiates between A/B testing and multivariate testing. I view it as a useful 101-type document.

A slightly higher-level overview of the mechanics, beginning to step into the mathematics behind the method. Again, this provides a multivariate vs. A/B comparison.

The underlying mathematics of the method are based in queuing theory, but I will not go into answering that since the question was answered here.

ERT
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