I need to test whether response rate for Test B is larger than response Rate for Test A (i.e. AB Test).
- Null Hypothesis: is Response Rate (Test B) <> Response Rate (Test A).
- Alternative Hypothesis: Response Rate (Test B) > Response Rate (Test A).
As far as I know a z-test for 2 proportions can be used for this. A chi-square test which is a generalised z-test can also be used.
Question:
Which test is more suitable for my situation?
I ran both test and the p-values for both are different (approximately 20 points difference). How can I explain the difference of the p-values?