Consider the transformation
$$
\theta = \text{log}\,\frac{\pi_\text{oranges}}{\pi_\text{apples}}
$$
where $\pi_{\text{oranges}}$ is the probability of seeing an orange, or if you prefer, the true proportion of oranges in a population of oranges and apples.
This is just the population version of the log of your ratio without the extra 1s. We'll get to those in a minute.
$\theta$ is a logit and thus zero when there are the same proportion of apples as oranges, and it increases (decreases) with the proportional increase (decrease) in oranges. Naturally it's not defined when there are no oranges and/or apples.
Assume a prior over $\pi_\text{oranges}$
$$
p(\pi_\text{oranges}) = \text{Beta}(a,b)
$$
Setting $a=b=1$ would imply that all values of $\pi_\text{oranges}$, from 0 to 1 are equally likely.
With this prior, the posterior distribution $p(\pi_\text{oranges} \mid \text{apples}, \text{oranges})$ is exactly
$$
\text{Beta}(\text{oranges}+a,\text{apples}+b)
$$
and when there are more than a handful each of apples and oranges, the corresponding posterior for $\theta$ is, to good approximation (Lindley, 1965), Normal with mean
$$
\text{log}\,\frac{\text{oranges}+a}{\text{apples}+b}
$$
which really is your ratio, and variance
$$
\frac{1}{\text{oranges}+a} + \frac{1}{\text{apples}+b}
$$
So $\theta$ is a transformation to Normality that also makes sense.
If you don't like the whole prior-posterior business, you can think about the log of your original measure simply as a regularized estimator of $\theta$. It's shrunk towards 0, but decreasingly so as more fruit appears.