There is a different literature supporting the use of log-linear models that begins with Bishop, et al., Discrete Multivariate Analysis in 1975. Extends through Leo Goodman's RC models beginning in the 80s, Agresti's Categorical Data Analysis, books by Stephen Feinberg and includes Wickens excellent book Multiway Contingency Tables Analysis for the Social Sciences, 1989. Needless to say, these approaches are all appropriate for frequency, "count" or classificatory data.
The example given above is for a simple, 2x2 table. It may be the case that there are few advantages using log-linear models for this case since a sophisticated analysis isn't needed. One big advantage of the log-linear framework is the flexibility it offers in testing different table structures in higher dimensions than 2X2 that distinguish, e.g., independence on the diagonal (the classic chi-square test) from conditional independence in a table as a function of how you slice that table up. In addition and beyond the chi-squares, odds-ratios are readily estimable as more suitable metrics of effect size.
Clearly, there is more than one way to analyze frequency data. How one chooses to do it is a function of one's training and comfort level.